Yahoo! in China: Local Problems for the Global Internet Giant
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : BSTR260 Case Length : 18 Pages Period : 2000-07 Pub Date : 2007 Teaching Note :Not Available Organization : Yahoo! Themes : Business Strategy | International Expansion Strategies
Industry : Internet and e-Commerce Countries : China
To download Yahoo! in China: Local Problems for the Global Internet Giant
case study (Case Code: BSTR260) click on the button below, and select the
case from the list of available cases:
Price:
For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
» Business Strategy Case Studies » Case Studies Collection » Business Strategy Short Case Studies
» View Detailed Pricing Info » How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
|
<< Previous
Excerpts Contd...
Yahoo!'s Problems in China
Unwanted Pop-Ups
Yahoo! China was often accused of promoting unwanted pop-ups,
which irritated the browsers. Yahoo! China's erstwhile General Manager, Zhou Hongyi (Zhou) accused it of spreading malware, a software that installed itself
without permission. When Yahoo! China bought Zhou's search engine in 2003, Zhou
was made the general manager. He later shifted to Qihoo.com (Qihoo) in August
2005.34 Zhou accused Yahoo! of knowingly
distributing its toolbar and getting users to visit sites through pop-up
windows. His company, Qihoo, started distributing an anti-spyware program that
identified Yahoo! China's toolbar as malware and removed it from computers...
|
|
Future Outlook
Analysts opined that apart from providing content and other
premium services, online search and online advertising were the key focus areas
that could generate revenue growth for Yahoo! China.
|
Ma himself opined that that Yahoo! China would have
to leverage on its understanding of the Chinese consumers and chart its
own path in the online search market. "If you follow Google's way, you
will always be a follower…We have to make the Yahoo search engine more
human, more interactive ... something for the 1.3 billion people in
China who aren't technology-oriented, who don't know how to ask the
right questions to a search engine - for people who are like me,"Ma
said describing Yahoo! China's future course of action.50
Industry experts felt that by positioning itself in the high end
segment, Yahoo! China would be on a different platform when compared to
Baidu. But it would have to compete with Google, a dominant player in
that segment... |
Exhibits
Exhibits I: A Brief Note on China's Local Internet Companies Exhibits II: Yahoo!'s Mission Statement Exhibits III: Yahoo!'s Important Acquisitions (as of 2006) Exhibits IV: Some important Events in Yahoo!'s Journey Exhibits V: Important Business Activities of Yahoo! Exhibits VI: Income Statement of Yahoo! Inc. Exhibits VII: People's Republic of China: Some Facts (2006) Exhibits VIII: Share Price Movement of Yahoo!
|